Poor Playboy Bunnies

I was listening to my favorite comedy channel on xm radio today. A commercial came on with Hugh Hefner. He told us about a hot new show, the playboy bunnies would be interviewed. He said it would be very exciting to talk with the girls... I know Playboy is losing money... but,I am thinking how could interviewing or talking to them be hot? What are they going to say?? Aren't most men visual? Unless it will be phone sex, what is the point? I feel sorry for them because they are trying to make $$$ where ever they can..The whole thing struck me as odd...